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Javier Martin

Javier Martin at INFOCUS Conference 2023

Empowering You in the Evolving Power Market: Innovation & Insights at INFOCUS 2025

March 5, 2025
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About Us,INFOCUS,insights

The energy landscape is in constant motion. As we highlighted in our recent blog post, “Evolving Power Market Structures: Navigating a Hyper-Complex Landscape,” the industry is undergoing a profound transformation driven by renewable energy integration, evolving regulations, and the rapid advancement of technology. This complexity presents both challenges and incredible opportunities for power market participants like you. 

At PCI Energy Solutions, we understand these dynamics intimately. We’re not just observers; we’re active participants, committed to developing innovative solutions that empower you to not only navigate this complexity but to thrive within it. And we believe the best place to explore these solutions and discuss the future of the power market is at our upcoming INFOCUS 2025 user conference in The Woodlands, Texas, from April 23-25. 

This year’s INFOCUS theme is “Empowering You,” and it’s not just a tagline. It’s the driving force behind everything we do, from our software development to our commitment to fostering a collaborative community at INFOCUS. Let’s explore how our latest innovations are designed to empower you in today’s evolving power market. 

Enhanced automation to master market complexity 

The need for automation in today’s market is no longer a luxury – it’s a necessity. As markets become more granular and asset portfolios become more complex, manual processes simply can’t keep pace. That’s why we’re excited to introduce PCI BatteryTrader™, a groundbreaking new offering within our upgraded GenTrader product line. 

PCI BatteryTrader™ isn’t just about automating Battery Energy Storage System (BESS) operations; it’s about optimizing your profitability. Built on the robust GenTrader+ platform, BatteryTrader leverages advanced algorithms to maximize the value of your battery storage assets, effortlessly boosting your bottom line. Furthermore, GenTrader+ serves as the foundation for our entire suite of next-generation auto-trading applications, including solutions for SEEM (Southeast Energy Exchange Market), VPP (Virtual Power Plant) trading, and DART Trader (Day Ahead Real Time Trader). This unified platform ensures streamlined access to the latest market participation strategies, keeping you ahead of the curve. 

Comprehensive solutions for expanding market opportunities 

As power markets expand geographically and in complexity – think CAISO EDAM, SPP Markets+, and Canadian Market Renewal Programs – navigating participation can feel overwhelming. PCI is dedicated to simplifying this journey with end-to-end solutions designed to optimize your market engagement. 

  • West U.S. market leadership: Our upgraded PCI solutions provide a comprehensive, seamless experience for participating in CAISO EDAM, SPP Markets+, and SPP RTO. Learn more and find helpful webinars on the following PCI pages:  
    • CAISO EDAM 
    • SPP Markets+ 
    • SPP RTO 
  • Canadian market expertise: We’re committed to supporting our Canadian clients through ongoing market changes. Our upgraded solutions for IESO and AESO markets are specifically designed to align with their Market Renewal Programs (MRP), ensuring you are well-equipped to capitalize on opportunities in the evolving Canadian landscape. Read more from us in “Revamping the Canada Energy Market: Key Changes in IESO & AESO” and “Understanding IESO MRP (Market Renewal Program): What You Need to Know to Enter the Market.” 
  • ERCOT RTC+B readiness: Preparing for the December go-live of ERCOT’s RTC+B? PCI has you covered. Our solutions are being actively refined to support real-time co-optimization, streamlined bidding workflows, and advanced modeling for energy storage resources. 

Elevating your bid-to-bill experience 

These aren’t just incremental updates; they are fundamental enhancements designed to elevate your entire bid-to-bill experience. We’ve doubled down on: 

  • Intuitive user experience: We believe powerful software should be easy to use. Our upgraded interfaces and workflows are designed for seamless navigation and maximum efficiency 
  • Intelligent decision support: Harness the power of advanced analytics and real-time insights to make smarter, faster trading decisions, especially when managing new asset classes 
  • Actionable insights through enhanced reporting: Unlock the full potential of your market data with deeper reporting and analytics, empowering you to continuously refine and optimize your strategies 

Unlocking the power of data with PCI Insights™ 

In today’s data-rich environment, the ability to extract meaningful insights is paramount. PCI Insights™ is your unified analytics hub, designed to transform raw data into actionable intelligence. 

  • Data silos eliminated: Consolidate data from your front-, middle-, and back-office systems into one centralized, intuitive platform 
  • Future-ready cloud architecture: Built on modern, cloud-first technology, PCI Insights is scalable, reliable, and designed to grow alongside your evolving needs 
  • Efficiency as the core value: PCI Insights is designed to deliver the insights you need to drive continuous organizational efficiency across all aspects of your operations 

Fueling flexibility with our gas & fuel management system 

With the rise of renewables, natural gas and other fuels remain critical for grid reliability and flexibility. Our robust Gas & Fuels Management System provides comprehensive control over your fuel supply chain, offering: 

  • End-to-end management: From physical and financial transactions to complex transportation and storage – manage the entire lifecycle of your fuel operations for natural gas, coal, and liquids 
  • Financial and operational control: Navigate volatile fuel markets with confidence, optimize procurement strategies, and ensure operational efficiency for your fuel-dependent power generation assets 

Redefining the ETRM paradigm for modern power markets 

Traditional ETRM systems, often rooted in CTRM frameworks, are struggling to keep pace with the speed and complexity of today’s power markets. We recognize the need for a new approach. Modern ETRM platforms must: 

  • Seamlessly integrate renewables and storage: Accurately model and optimize these increasingly vital asset classes 
  • Natively communicate with market operators: Streamline data exchange and market participation 
  • Support multi-region scheduling: Enable efficient operations across diverse market footprints without complex and costly integrations 


At INFOCUS 2025, we’ll be showcasing how
PCI ETRM is purpose-built to address the evolving realities of energy trading in this dynamic landscape. 

Optimizing transmission for a more efficient grid 

Transmission infrastructure is the backbone of a reliable and efficient power grid. Maximizing the utilization of existing transmission assets is crucial, and PCI is leading the charge. 

  • FERC Order 881 Compliance, simplified: Our FERC Order 881 Compliance module streamlines the implementation of dynamic line ratings, providing clear visibility and reporting for seamless compliance and enhanced grid capacity. 
  • Transmission Portfolio Optimization for maximum value: Our Transmission Portfolio Optimization solution empowers you to actively manage and maximize the value of your transmission portfolio. Identify unused capacity, pinpoint efficient transmission paths with advanced analytics, and automate e-Tag adjustments for streamlined operations and improved returns. 

Join us at INFOCUS 2025 – where empowerment takes center stage 

These innovations are a testament to our unwavering commitment to empowering you, our clients, in the face of an evolving power market. INFOCUS 2025 is the ultimate opportunity to explore these solutions in depth, connect with your peers, and gain valuable insights from industry leaders. 

At INFOCUS 2025, you will: 

  • Gain strategic insights: Hear from keynote speakers and industry experts on the future of the power market 
  • Learn from peer experiences: Discover how fellow PCI users are leveraging our software to achieve tangible success and overcome market challenges 
  • Network and collaborate: Build valuable connections with colleagues, partners, and PCI experts 
  • Deep dive into PCI Solutions: Participate in focused sessions and workshops to gain hands-on experience with our latest innovations and discover how they can directly benefit your organization 


INFOCUS 2025 is
the event for power market professionals seeking to thrive in this dynamic era. Empower yourself and your organization – register today! 

Register Here

 

We look forward to welcoming you to The Woodlands! 

Picture of Javier Martin

Javier Martin

Javier Martin is the president and COO. He has held multiple leadership positions in product strategy and software development. Javier oversees PCI's business operations and software products and is an experienced technology and enterprise software leader. His current career focuses on advancing power industry transformation with software and analytics. Javier was one of the first graduates of OU's M.S. in Natural Gas Engineering & Management. He also received an Industrial Engineering degree from Universidad Politecnica de Valencia, Spain. Javier loves riding bikes and outdoor activities. His favorite place in Oklahoma is the Wichita Mountains.

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