Skip to content
  • Solutions
  • Markets
  • Resources
  • About
Set Up A Call
Back

Solutions

The PCI Platform

New

A secure, reliable, high-performance, cloud-native foundation that powers our full-spectrum suite of solutions and natively integrates AI-enabled enterprise analytics

View the platform

AI

New

Insights

Hot

Security

Hot

Technology

Hot

Solutions

Energy Trading

ETRM

PCI ETRM

End-to-end energy trading, risk, and scheduling in one system

  • ETRM
  • Front Office: Gas & Fuels
  • Front Office: Power
  • Middle Office
  • Back Office
  • ETRM
  • Front Office: Gas & Fuels
  • Front Office: Power
  • Middle Office
  • Back Office

Bid-to-Bill

GenManager®

From first forecast to final bill, across every market

  • Bid-to-Bill
  • Forecasting
  • Market Participation
  • Scheduling & ISO Integration
  • e-Tagging
  • Meter Data Management
  • Settlements and Billing
  • Bid-to-Bill
  • Forecasting
  • Market Participation
  • Scheduling & ISO Integration
  • e-Tagging
  • Meter Data Management
  • Settlements and Billing

Portfolio Optimization

GenTrader®

Maximize portfolio value with integrated optimization

  • Portfolio Optimization
  • Energy Trading Optimization
  • Energy Storage Optimization
  • Forecaster
  • Long-Term Planning
  • Mid-Term Planning
  • Sustainable Energy
  • Portfolio Optimization
  • Energy Trading Optimization
  • Energy Storage Optimization
  • Forecaster
  • Long-Term Planning
  • Mid-Term Planning
  • Sustainable Energy

Transmission & Reliability

Transmission

New
Manage transmission rights, congestion, and settlements
  • Transmission
  • Transmission Scheduling
  • e-Tagging
  • Transmission Portfolio Opt.
  • BA Operations
  • Energy Accounting
  • Transmission
  • Transmission Scheduling
  • e-Tagging
  • Transmission Portfolio Opt.
  • BA Operations
  • Energy Accounting

Outage Management

New

Plan and coordinate outages with built-in compliance

  • Outage Management
  • Operator Logging
  • Gen. Outage Management
  • Trans. Outage Management
  • Line Rating Management
  • Outage Management
  • Operator Logging
  • Gen. Outage Management
  • Trans. Outage Management
  • Line Rating Management
Back

Markets

PCI Clients Map

Markets We Serve

A Global Footprint

PCI Energy Solutions serves utility companies, independent power producers, and wholesale power traders. We support customers in every organized market in North America and maintain a global presence across five continents.

Markets

Markets

North America

50%+ of North American power is optimized using the PCI Platform

Latinoamerica

PCI da soporte al 90% de la capacidad de generación eléctrica en México

Europe

HOT

PCI has a foothold in Europe with a growing presence

Australia

HOT

Modern outage management  tailored to Australia’s NEM and WEM utilities

Market Chatbots

ISO Bot

Popular

Ask energy market questions of an AI trained on ISO/RTO manuals

M+ Bot

New

AI assistant dedicated to up-to-date SPP Markets+ documentation

CEN Bot

New

Chatbot de IA sobre el mercado eléctrico CENACE

Back

Resources

promotional graphic for "Price Any DA/RT Trade in Under 5 Seconds: Live Demo with DART Trader" webinar

Webinar

Price DA/RT Trades in Under 5 Seconds

June 9, 2026

Register Now

Resources

Thought Leadership

Blog

New

Our industry thought leadership

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Newsletter

Subscribe

Updates on product launches &more 

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Webinars & Events

HOT

Live & on-demand discussions 

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Case Studies

HOT

Real-world customer results

 

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Customer Portal

INFOCUS Conference

Apr

Connect, learn, and shape our future

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Product Trainings

New

Hands-on remote training

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Issue Tracker

New

Track, manage, and resolve issues 

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Product Documentation

New

Guides, references, and release notes

 

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
Back

About

A trusted partner since 1992

Our Values

Customer Success

Central

We succeed by creating happy customers

Continuous Improvement

New

We continually grow, adapt, and get better

Enlightened Awareness

New

Our character is revealed through our actions

Connectedness

New

Our genuine connections drive shared success

About Us

About

People

Careers

Hiring

Build the future of energy software

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Leadership

HOT

Meet the leaders driving our vision

 

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Connect

Contact Us

New

Talk with our experts today

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Newsroom

New

Company news & announcements

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • Blog
  • What Is Green Hydrogen, and Is It the Fuel of the Future?
Share this post
Picture of Paul Davis

Paul Davis

What Is Green Hydrogen, and Is It the Fuel of the Future?

September 13, 2023
/
Hydrogen,Renewable Energy Trading

Green hydrogen, often hailed as the “fuel of the future,” holds immense potential for transforming the global energy landscape. As the world grapples with the dual challenges of climate change and the need for sustainable development, green hydrogen offers a compelling solution to both dilemmas.

What is green hydrogen?

Unlike gray or blue hydrogen, produced from natural gas and coal through processes that emit greenhouse gases, green hydrogen is generated using renewable energy sources. Specifically, green hydrogen is typically produced through electrolysis, wherein electricity — sourced from wind, solar, or hydroelectric power — splits water into hydrogen and oxygen. This process is entirely clean, producing only water vapor as a byproduct.

Learn more about hydrogen in the blog post “Colors of Hydrogen: Economics of Green, Blue, and Gray Hydrogen.”

What is green hydrogen used for?

The applications of green hydrogen are diverse and far-reaching. In transportation, hydrogen fuel cells can potentially replace internal combustion engines, thereby drastically reducing emissions. Hydrogen-powered trains, buses, and even airplanes are becoming increasingly viable, allowing for eco-friendly mass transit and commercial travel. Additionally, green hydrogen can power ships and heavy-duty trucks, offering a clean alternative for sectors that have been challenging to decarbonize.

In industry, green hydrogen can replace natural gas and other fossil fuels in processes that require high temperatures, such as steel and cement production. This use can go a long way in reducing industrial emissions, which account for a significant percentage of global greenhouse gas emissions. Moreover, green hydrogen can be instrumental in the chemical industry to produce ammonia and methanol, critical components in fertilizers and plastics, which can then also be produced more sustainably.

Green hydrogen can also be integrated into existing energy infrastructure to make it more sustainable. It can store excess electricity generated from renewable energy sources, addressing one of the main drawbacks of renewable energy: intermittency. When wind or solar power is abundant, the excess electricity can be used to produce green hydrogen, which can be stored and converted back into electricity through fuel cells or turbines.

Hydrogen can be blended with natural gas for use in the current gas infrastructure, gradually reducing the carbon intensity of the existing energy system. It can also be transported relatively easily through pipelines or in liquid form, making it a globally tradable commodity.

Despite the promise, challenges still need to be overcome to make green hydrogen a vital component of the global energy mix. These include reducing the costs of electrolysis, increasing the efficiency of hydrogen fuel cells, and developing infrastructure for hydrogen storage and transportation. However, investments in research and development are rapidly accelerating, backed by significant public and private funding. Experts believe green hydrogen may be one of the keys to achieving the U.S. goal of a net-zero emissions economy by 2050.

What is the cost of green hydrogen?

One of the biggest hurdles green hydrogen must overcome if it’s to be the fuel of the future is cost; today, it’s considerably more expensive to produce than blue or gray, with rates ranging between $4 and $6 per kilogram (a kilogram of hydrogen is roughly equivalent to a gallon of gasoline).

To help bring costs down, the U.S. government is investing significantly in green hydrogen. The Inflation Reduction Act of 2022 includes a production tax credit and $30 billion to support the development of clean hydrogen technologies.

Additionally, 2021’s Infrastructure Investment and Jobs Act includes $7 billion to develop six to 10 regional hydrogen hubs. The hubs will connect hydrogen producers, consumers, and local infrastructure to accelerate the adoption of clean hydrogen.

Learn more about hydrogen hubs and the future of hydrogen in the PCI blog post, “Oklahoma’s Energy Legacy, the HALO Hub, & the Future of Hydrogen.”

Is green hydrogen the power of the future?

SoCalGas is testing the use of green hydrogen in residential settings. The company’s [H2] Innovation Experience in California is a 2,000-square-foot home with a renewable hydrogen microgrid. An on-site electrolyzer uses excess solar energy from the home’s solar panels to generate renewable hydrogen, which is stored in an on-site fuel cell and converted into electricity as needed.

Green hydrogen has a lot of potential. Will green hydrogen “power the future?” That remains to be seen, but based on the current trend, it will likely play a significant role in the clean energy transition.

Visit our Hydrogen page to learn how our industry-leading software is positioned to automate and optimize the management of hydrogen assets within ISO markets and regional hydrogen hubs to learn how our industry-leading software is positioned to automate and optimize the management of hydrogen assets within ISO markets and regional hydrogen hubs.

Picture of Paul Davis

Paul Davis

Paul Davis is a senior Enterprise Solutions team director with over 23 years of experience using PCI software in regulated and unregulated power markets. As a solutions director, he works closely with customers and development teams to discover and implement analytics solutions, focusing on portfolio management and machine learning forecast applications. Paul graduated from Auburn with a Bachelor's in Mechanical Engineering, earned a Master's in Finance at Texas A&M, and is a certified Project Management Professional (PMP). Before his career in the energy industry, he served ten years in the Navy as a pilot and naval science instructor.

Related blog posts

Loading...
Apr 02
Renewable Energy Trading

How RTO Markets Are Adapting to Long-Duration Energy Storage

Mar 12
Energy Trading and Optimization,ETRM,Renewable Energy Trading

The Role of RECs in Renewable Energy Markets & How to Manage Them Efficiently

hoover dam, a hydroelectric power plant, to portray "what is long duration energy storage"
Feb 26
Renewable Energy Trading

What Is Long-Duration Energy Storage? Inside the LDES Market and Its Growth Potential

Related press

Loading...
transmission lines
May 18
ETRM,power scheduling,US Bilateral Markets,US ISO/RTO Markets

Associated Electric Cooperative Inc. Modernizes Complex Power & Gas Operations with PCIs’ ETRM Platform

california skyline to accompany PCI Energy Solutions blog post "How Will the CAISO Extended Day Ahead Market Work?"
May 07
CAISO,EDAM,US ISO/RTO Markets

PCI Energy Solutions Powers Successful Launch of First CAISO EDAM Wave

mountain silhouette in the west
Apr 02
SPP RTO,US ISO/RTO Markets

PCI Energy Solutions Empowers Key Utilities for Historic SPP RTO Expansion Go-Live

PCI Energy Solutions

PCI Energy Solutions

Also known as Power Costs, Inc.

Connect with us

U.S. 1+ 405.447.6933

Sales 1+ 405.701.7301

301 David L. Boren Blvd., Suite 2000
Norman, OK 73072

Contact us

We’re Hiring! 

Linkedin Twitter
  • Platform
  • PCI AI
  • PCI Insights
  • Our Technology
  • Cybersecurity
  • AWS Partnership
  • Solutions
  • ETRM
  • Bid-to-Bill
  • Portfolio Optimization
  • Transmission
  • Outage Management
  • Customer Portal
  • INFOCUS Conference
  • Product Trainings
  • Product Documentation
  • Issue Tracker
  • About
  • Careers
  • About Us
  • Leadership
  • Newsroom

Subscribe to our newsletter

Subscribe

© Power Costs, Inc. 2026 | All Rights Reserved.

  • Privacy Policy
  • Sitemap
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}

Request More Information

  • This field is for validation purposes and should be left unchanged.

Name
I am not a robot 🤖

Solutions

Energy Trading and Optimization

  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management
  • ETRM
  • Market Participation
  • Gas & Fuels Management
  • Portfolio Optimization
  • Settlements and Billing
  • Generation Outage Management

Transmission and Reliability

  • Transmission Outage Management
  • Transmission Scheduling
  • e-Tagging
  • Balancing Authority Operations
  • Energy Accounting and Meter Data Management
  • Transmission Outage Management
  • Transmission Scheduling
  • e-Tagging
  • Balancing Authority Operations
  • Energy Accounting and Meter Data Management

Sustainable Energy

  • Energy Trading Optimization
  • Energy Storage Optimization & Trading
  • Hydrogen
  • Hydropower
  • Carbon Intensity
  • Forecasting
  • Energy Trading Optimization
  • Energy Storage Optimization & Trading
  • Hydrogen
  • Hydropower
  • Carbon Intensity
  • Forecasting

Platform

  • PCI AI
  • PCI Insights
  • Our Technology
  • Cybersecurity
  • AWS Partnership
  • PCI AI
  • PCI Insights
  • Our Technology
  • Cybersecurity
  • AWS Partnership

Markets

  • North America
  • Latinoamerica
  • Europe
  • Australia
  • North America
  • Latinoamerica
  • Europe
  • Australia

Energy Market AI Chatbots

  • ISO Bot (North American Markets)
  • M+ Bot (New Market)
  • CEN Bot (Mexico)
  • ISO Bot (North American Markets)
  • M+ Bot (New Market)
  • CEN Bot (Mexico)

Resources

Thought Leadership

  • Blog
  • Newsletter
  • Webinars & Events
  • Case Studies
  • Blog
  • Newsletter
  • Webinars & Events
  • Case Studies

Customer Portal

  • INFOCUS User Conference
  • Product Trainings
  • Product Documentation
  • Issue Tracker
  • INFOCUS User Conference
  • Product Trainings
  • Product Documentation
  • Issue Tracker

About Us

  • About
  • Leadership
  • Newsroom
  • Contact Us
  • About
  • Leadership
  • Newsroom
  • Contact Us

Careers